American Ribs Branding

MODE’s graphic design and interior design teams collaborated from project inception to bring the client’s vision to life; a refined and authentic experience for customers where the brand extends beyond collateral into the dining experience.

Client: Private
Location: Palmerston, NT

Inspired by its American rib-house heritage and premium fresh ingredients,
the logo takes on a dynamic form by combining a simple typeface with ever-changing
hand-drawn illustrations. The dynamic logo is supported by a range of graphic elements in classic red, white and blue to contrast with the rustic timber and corten finishes. Playful phrases are presented in a strong typographic form, bringing to life combinations such as “super southern” and “ribs for your pleasure”. The illustrations, phrases and other graphic devices are turned into patterns and textures and applied to items from menu boards and packaging to signage and wallpapers throughout
the fitout.